We spent two decades untangling this from the inside.
The problems kept changing.
Pricing. Product data. Websites. Quoting. Customer identity. Lead handling. Sales workflows. The handoff between shopping online and finishing the deal.
Solve one, and the next problem came into focus.
Along the way, the individual fixes started connecting.
→A better website needed better product data.
→Better pricing needed better customer verification.
→Better leads needed more context.
→Better sales tools needed to pick up where the shopper left off.
The pattern became impossible to ignore:
Find the friction.
Understand why it exists.
Build the thing that makes it disappear.
Untanglead didn't start with a list of products to sell.
It came from solving the same hard problems, over and over, until the individual solutions became a system.